Swagat Group

Shakti Zarda Factory (india) Private Limited is a leading Indian independent manufacturer in the chewing khaini segment with a balanced market footprint, domestically and internationally.

The group was established in March of 1952 with a single manufacturing unit dwelling only one machine. In the first two years of its inception, it earned significant market presence in Delhi.

Our thinking behind this line of retail was to offer our customers, value brands and products, at the best prices and the highest quality.

In spite of an increased competition, the company has been able to consolidate its market position as one of the leading independent Indian manufacturer of Khaini. Our comprehensive and versatile portfolio of brands and products gives us strong representation in all chewing khaini products and across all price segments.

The company has experienced a unique integration of traditional knowledge of manufacturing khaini products with modern entrepreneurial skills over the last 18 years that gave impetus for the successful production of many diverse blends ensuring that there is a Swagat® line for every khaini consumer.

Swagat places its emphasis on the most up-to-date technology, environmental management and, as did the Company’s founder shri vinod Kumar Gupta, above all on interpersonal relationship. He strongly believes that, “relationship” plays an important role in working of an organization and integrity is maintained under the aegis of acquaintances, be it employees or customers.

Furthermore, the company adopts production methods that are in line with strict quality specifications and cutting-edge technology. These efforts are appreciated by both specialized and wholesale trade and by millions of quality-conscious consumers, many of whom have been loyal Swagat customers for a decade.

Shortly after Swagat increased its production capability, it aimed to target countries where khaini chewing has been popular for centuries. The popularity of Swagat in India quickly spread to neighboring countries. The company began exporting its products to Gulf countries, Singapore, Malaysia, Thailand and Africa, the same year. Further internationalization would be the Company’s main focus in future.

SWAGAT Group of companies is introduced Since 1952.

Shakti Zarda Factory (india) Private Limited, a company under SWAGAT Group of companies, is a leading khaini manufacturing company located in New Delhi, India. The Company is the manufacturer of khaini products, which manufactures and markets a range of khaini products and snus.

Shakti Zarda Factory (india) Private Limited operates primarily in the India.

The Company is also involved in the distribution of khaini and other products in certain markets in Asia and South Africa.

The Company's business involves processing, storing, shipping, and distributing, as well as importing and exporting a number of khaini products.

Finest Ingredients

At Shakti Zarda Factory (india) Private Limited, we believe that the best products begin with the finest ingredients. That's why only the best local and imported ingredients are used on all our products to meet our customers' discriminating taste.

Latest Technology

Our factories are equipped with the latest machines from German, utilizing the latest technological processed to ensure you get only products of world-class quality. We guarantee that every products has passed through strict quality control standards.

To augment and achieve benchmark safety the filter pouches of chaini khaini are manufactured with German Technology.

For additional freshness and authentic flavour, the pouches are laminated by a special processing technique.

Only the choicest Indian khaini is encased in the filter pouches of chaini khaini.

In addition to the finest Indian khaini, chaini khaini contains menthol, spices and selected and selected natural herbs which give a unique flavour to its formulation.

Each ingredient that goes in the pouch carries the assurance of stringent quality checks, to ensure that you get only the finest filter pouch offering, wherever you are in the world.